To learn about SEO You need to understand that it is a complex and constatntly changing subject. There is no step by step guide how to do it perfectly and have the best rankings.
Each page is different and requires different optimization.
There are main subject for You to understand for example, what is SEO, What are main SEO points of optimization it would be also good for You to understand as much about search engines as possible.
SEO - FAQ
Why SEO ?
Simply cheapest way to reach Your clients.
I have a nice website, so it has a good SEO
Absolutely not, SEO is not design You can have terrible SEO and nobody can find You.
Does SEO really work ?
Test it, try googling phrase connected to Your website, product now see the results and now You know where are all Your potential clients go. Is it Your site ?
How many clients You can have ? It depends from phrase for example hotel Stavanger has 1600 Average Monthly Searches + 800 from similar but not exact phrase. 2400 potential clients from which CTR on first place is around 40%-20% but even 5-10 position it`s around 5% = 120 people monthly, those people looked for hotel in Stavanger, do You think it is worth it for the hotel to do SEO ?
Answer seems to be obvious
SPECIAL SEO OFFER
SEO - Dunning–Kruger effect
At the beginning I would like to touch some general points.
First would be SEO Dunning-Kruger effect. What is it ?
Anyone probably heard or read about SEO.
According to the Nobel price paper people use greatly overestimate their knowledge and skills in the area they barley know.
I experience that quite often I met people who said , ah SEO, yes, I was doing that for a (friend/wife/client) and it was easy.
To be honest it made me depressed sometimes because I work with SEO around 8 years now and I find it difficult sometimes and I still don’t` think I know ALL.
But drilling it deeper with questions like. What was the phrase and ranking You reached ?
It seems people believe it`s easy but they don`t have any results. They have many excuses like ( I did`t have time to take care of it/ it required big amounts of money / etc)
I do NOT want to discourage You from learn SEO but try to be reasonable to measure Your skills based on achievements not assumptions.
Does SEO require money ?
No, SEO does not require money. But it`s like with transportation You can go somewhere by foot , if target is easy to reach You will get there easily, but if You want to go somewhere very far it will require hours of hard work to reach it.
I think it`s good analogy to SEO You can spend 300 000 NOK to buy a new car and reach Your target which is 5 km away, but is it worth it ? Another question is even if You have a ferrari do You know how to reach the target ? You can spend loads of money on SEO but without a clear goal and navigation how to reach it, You may end up in totally different place.
SEO experts are like navigation, they should help You determine the best goal for Your site, and show You the best way to reach Your goals either way by foot (meaning no additional costs), by bike ( medium costs), by car ( expensive seo campaign).